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March 2003

Getting Off Mailing Lists
To receive less commercial advertising mail, you can register for The Direct Marketing Association (DMA) Mail Preference Service (MPS), which allows you to "opt out" of national mailing lists. Please note, The DMA does not provide marketers with consumer mailing lists or do consumer mailings. Rather, the Mail Preference Service is available to companies for the sole purpose of removing your name and address from their mailing lists. This service does not apply to mail sent to your business address.

The registration form below will allow you to significantly reduce the amount of unsolicited national advertising you receive at home. You may register with MPS by filling out this form and mailing it to the address below. For more details, read "How to register for MPS" below.

What are the expected results?
When you register with MPS, your name and address are placed on a "do-not-mail" file. All DMA members are required to run their list of prospective customers against the MPS file, to remove the individuals who have registered with MPS from their mailings. The service is also available to non-members of The DMA, so that all marketers may take advantage of this service to eliminate the names of those who wish to receive less unsolicited mail.

This "do not mail" file is updated monthly and distributed four times a year — January, April, July, and October. Your name remains on file for five years. Typically you will see the amount of mail you receive begin to decrease approximately three months after your name is entered onto the quarterly file. You are likely to see the impact of MPS faster if you register online than if you mail in your registration. Also, if you move, you must register your new address with MPS to have it affect your new address.
Although registration with MPS will help to reduce the amount of unsolicited mail that you receive, it will not stop all unsolicited mail. You may continue to receive mail from companies with which you already do business and from non-DMA organizations which do not use MPS. In addition, you may continue to receive mail from local merchants, professional and alumni associations, political candidates, office holders and mail addressed to "occupant" or "resident."

How to register for MPS

You may register using the mail-in form with the information you provide below. There is no charge for registering by mail. However, registering by mail may delay inclusion in MPS file.

To register by mail, please complete the form below and send it to:

Mail Preference Service
PO Box 643
Carmel, NY 10512

Items marked with an asterisk(*) are required

First Name*:
Middle Name:
Last Name*:
Address*:
Apartment:
City*:
State*:
Zip/Postal Code*:
Email:
Telephone:

Important. Please review the information above prior to submitting your registration. Any errors in your information may reduce the effectiveness of the MPS service.